[Video] What is Southpaw Insights? Here’s a Quick Introduction.
We’re on a mission to make research meaningful and impactful. As a full-service research agency, we specialize in helping organizations understand people—what they think, how they feel, and what they do. Whether it’s uncovering consumer preferences, refining marketing strategies, or shaping internal policies, we’re here to provide the insights that drive smart decisions. So why […]
What’s the Difference Between an Insight and a Finding?
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding. Southpaw VP/Chief of Staff Martha Gordon explains: At its most basic, a finding tells you ‘what’, while an insight tells you ‘why’. An insight is a deeper, intuitive understanding that explains the […]
[Video] Hannah Kaplan Talks LGBTQ Pride Month 2023
Our very own Hannah Kaplan, a rockstar research associate based in New York City, has a special message to celebrate Pride Month 2023. In her video message, Hannah opens up about their personal journey as a queer non-binary individual. With grace and authenticity, they share what Pride means to them—embracing who you are unapologetically and […]
Unveiling a New Study: Derailing the Cycle of Food Shame
“Food should be affordable, nutritious, and enjoyable.” Not such a radical idea, right? According to our recent survey, 72% of registered dietitian nutritionists (RDNs) tell their clients this. But only 29% of consumers have heard this phrase. Consumers are much more likely to be familiar with catchy, but arguably unhelpful, phrases like “no pain, no gain […]
Omnibus Surveys
Our very own Quiana Cooper Jarrett, the research director extraordinaire, has whipped up something special to demystify the world of omnibus surveys. In this video, Quiana breaks down the nitty-gritty of omnibus surveys—a handy research tool for gathering quantitative data in a cost-effective and timely manner. And let’s be real, who doesn’t love a good […]
In the Room or on the Zoom?
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm; we spent A LOT of time in focus group facilities (and languishing in airports). Now, it’s pretty much the opposite. I wouldn’t say […]
How Using Research and Insights Can Save Your Bacon
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that. We help our clients understand what people think, feel, and do – so […]
How Southpaw Navigated 2022
Another year in the books! Check out our 2022 journey below. Spotify Playlist Link Case Studies Link
Bringing Research to Life with Video
“The video component reminds clients that we’re talking to real people, who are the heart of it all.” –Anya Zadrozny As the founder of AnyaZMedia, Anya is one of Southpaw Insights’ most exuberant and creative collaborators. Anya is a “triple threat” as a videographer, a producer who specializes in video market research and social media, and […]
How it Feels to be Seen
Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts. We help companies and organizations really see and understand their audience– whether that’s your employees, your customers, or lefties everywhere. We’re obsessed with all things left-handed, and this year we […]