Convincing Americans to get a Covid-19 Vaccine Will be a Hard Task
Despite high levels of concern about the virus, AND the fact that more than half are worried about their physical health and their child’s or children’s physical health, few Americans will be running to the clinic for a Covid-19 vaccine once it is available. In our most recent study of 2,000 Americans, only 31% of […]
The 7-point difference that speaks volumes about workplace experience
We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves. While many of us have our guards up in the workplace, the insights from Black Americans, in particular, highlight how organizations still have work to do in terms of making […]
Summer Round-up
How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries. Team Southpaw had a busy summer: Sidney got married (that’s her with her new husband Adam on their wedding day), Jordan and Julia did some socially-distanced traveling, and Kathy’s […]
Policing and Safety in America: One Country, Two Realities
It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. We fielded a number of national surveys on Americans’ attitudes, feelings and hopes, including this one (in collaboration with Zebra Strategies and Gazelle Global) last June about policing and safety. Below, Southpaw Research Director Quiana Cooper-Jarrett reacts to some […]
Words of Pandemic Wisdom from the Southpaw Moms
It’s been a rough year for parents. We’ve done the research, and we’ve seen the data. The pandemic has taken more of a toll on parents than those without kids. Mother’s Day is Sunday, and I’m heading south to shower my mom with love. (That’s her and my dad in 1966, before I was even a […]
Collaborating to Grow
Working with someone else can take you to the next level-whether it’s using a different reporting style, learning new techniques and method-ologies, or just taking on bigger projects than you could on your own. (We’ve all had those clients who want eighty IDIs in a month.)
An Ode to Amazing Women
My great-grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus, but Mollye worked as a domestic, cleaning houses for wealthy families, and later in a munitions factory in St. Louis. Mollye’s daughter, Alice, was born in 1912, eight years before women could vote. Alice moved across the country with […]
My Data Driven Approach to New Year’s Resolutions
Every December, I love to do a year-end assessment of my life and plan for the new year ahead. In the past, that’s meant looking at some metrics and reflecting on how I feel. If I hit a certain number in revenue — “it was a good year” — keep going. If I was feeling exhausted — “it was a busy […]
Moderating Tips Learned at the Bar
I’m always looking for parallels between my research life and my non-research life. Just as playing the ukulele made me a better report writer and ordering decaf coffee influenced my questionnaire writing, I’ve gotten some valuable lessons on focus group moderating just from hanging out at my local bar. Don’t start with the hard stuff. Most people don’t do well […]
My Biggest Culture Shock Ever – And What it Means for Your Research
When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client. More often than not, […]