Some Tips For Doing Event Surveys
I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were a lot of logistics: multiple sessions at once, a space that spanned several blocks, and the basic needs of 400+ attendees. I’m always amazed at […]
Test the Water Before you Jump: The Importance of Pre-testing
I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content. Maybe scarier: you could make all kinds of decisions based on data that came from questions that your respondents didn’t understand or couldn’t answer. Pre-testing […]