Case Studies
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Featured Case Studies
The right insight can be a game-changer. Here are some examples of how our work has helped our clients.
Reimagining the In-Store Experience
In the dynamic landscape of retail, where every customer interaction is an opportunity to create lasting impressions, a major department store found itself at a crossroads. With plans to revamp its in-store experience, they embarked on a quest to understand…
Thought Leadership Positioning: Food Shaming
In the ever-evolving landscape of the food industry, where trends and perceptions shape consumer behavior, one company found itself at a crossroads. As purveyors of nourishment and delight, they bore witness to a troubling phenomenon—a growing “demonization” of their core…
In a state grappling with the pervasive challenges of addiction, an addiction services provider found itself at a crossroads. Despite their unwavering commitment to tackling substance use, the addiction services provider faced a daunting question: how could it improve its…
- Communications, Health
Unbeknownst to many, there is a concerted effort to reduce high drowning rates among the American Indian/Alaska Native (AI/AN) population. As advocates of safety and resilience, the American Red Cross found itself trying to understand the barriers hindering access to…
- Non-Profit
In the bustling world of pet retail, a retailer found itself faced with a unique challenge. Armed with quantitative data from a segmentation survey, they had identified two distinct consumer segments. However, amidst the sea of numbers and statistics, they…
- Retail
Within the corridors of a Fortune 100 financial institution beats the heart of a commitment—a commitment to Diversity, Inclusion, and Belonging (DIB) that permeates every facet of its operations. Recognizing the importance of fostering a workplace culture where all employees…
- DEI
Nestled within the hallowed halls of an elite private university lies a vibrant community—a tapestry of students, faculty, staff, and campus police officers united by a shared commitment to learning, growth, and mutual respect. Yet, beneath the veneer of academic…
- Non-Profit
In the fast-evolving landscape of healthcare, maintaining relevancy is paramount—a fact not lost on a national healthcare foundation dedicated to providing vital information and support to patients and physicians alike. Recognizing the need to adapt and evolve in order to…
- Health
In the realm of women’s health and family planning, the journey to access birth control is not just a matter of logistics—it’s a deeply personal and emotional odyssey. Recognizing the significance of this journey, our client, a champion of women’s…
- Health
As the world grappled with the unprecedented challenges posed by the Covid-19 pandemic, one organization stood at the forefront of supporting small and diverse businesses through the storm. Devoted to promoting growth and development, they recognized the urgent need to…
- DEI
In the ever-evolving landscape of beauty and personal expression, one major beauty brand found itself at a crossroads, grappling with a profound question: What does beauty truly mean in a world that celebrates diversity and inclusivity? Faced with the challenge…
- Communications, CPG
In the heart of the bustling grocery aisle, amidst a myriad of choices, one staple faced a concerning decline in consumer favor—the humble canned bean. As a category leader in the realm of pantry essentials, the company watched with growing…
- CPG
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