DEI Podcast Episode 4: Southpaw Insights – Diversity in the Work Space

This podcast episode, hosted by Melissa Ethers for the Insights Association North Atlantic chapter, focuses on diversity, equity, and inclusion (DEI) within the insights community, particularly addressing gender and gender identity. Guests Jessica Broome and Hannah Kaplan, from Southpaw Insights, discuss the importance of DEI in organizational practices and research methodologies, sharing their experiences and […]

The Power of Listening

At Southpaw, all our work is centered around listening to people. The power of listening is what got me started in the research field.  Right after college I was in the Peace Corps in Cape Verde, 400 miles off the coast of West Africa. I taught English and ran a women’s fitness group. I had a great […]

[Video] What is Southpaw Insights? Here’s a Quick Introduction.

Video of Jessica Broome introducing Southpaw Insights.

We’re on a mission to make research meaningful and impactful. As a full-service research agency, we specialize in helping organizations understand people—what they think, how they feel, and what they do. Whether it’s uncovering consumer preferences, refining marketing strategies, or shaping internal policies, we’re here to provide the insights that drive smart decisions. So why […]