How Using Research and Insights Can Save Your Bacon
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that. We help our clients understand what people think, feel, and do – so […]
Picture This: How We Visualize Data to Tell Stronger Stories
This is the second in a series of profiles about inspiring folks we love to collaborate with. The multi-talented Sidney Jansons is a market researcher with a background in design. She enhances her research work with design skills to effectively communicate insights. Sidney has been instrumental in taking Southpaw’s reporting from “blah” to “boom!”, and her own […]
Using a “Whole Person” Approach for Better Data and Happier Respondents
Here at Southpaw, our mission is to help our clients understand what people think, feel, and do. In all the work we do, we apply a holistic “whole person” approach, by recognizing that everyone we talk to, whether they are department store shoppers, homeless youth, or elite professional audiences, are people first, with thoughts, feelings, expectations, hopes, […]
How Research Can Help You Weather the Great Resignation
Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes. As a business owner and a researcher, I’m highly engaged in this trend on two fronts:1) How do I find, recruit, and hire the talented […]
Moderating Tips Learned at the Bar
I’m always looking for parallels between my research life and my non-research life. Just as playing the ukulele made me a better report writer and ordering decaf coffee influenced my questionnaire writing, I’ve gotten some valuable lessons on focus group moderating just from hanging out at my local bar. Don’t start with the hard stuff. Most people don’t do well […]
My Biggest Culture Shock Ever – And What it Means for Your Research
When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client. More often than not, […]
5 Simple Ways to Write Better Surveys
Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why are you doing this survey? Too often, people include a lot of “nice to knows” in their questionnaires. If you want to know what people […]
How to be a better client: Q&A with my favorite interviewers
This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a conference. I brought them in to help a retail client understand their shoppers’ behavior, and together we’ve been in half a dozen malls in as […]
Does Your Research Use All Five Senses?
One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get paid to shop vicariously. A few weeks ago, I was designing my screener for a shopping expedition; I wanted to make sure I had people […]
Putting Respondents on the Red Carpet
It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before the holidays, I did a project for a major department store that was rolling out a self-checkout program. I conducted 1-on-1 shop-alongs with respondents, following […]