[Video] The Self-Promotion Gap
In a world where humility is often praised and self-promotion is frowned upon, many of us find ourselves in a delicate balancing act between acknowledging our accomplishments and fearing the perception of arrogance. This conversation with Alisha, a dental assistant from California, highlights this internal struggle, shedding light on the societal pressures that inhibit individuals, […]
Respondents are not Just Rows in a Dataset
After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their job. But I try to remember that, just like my clients are more than their jobs, our respondents are more than just respondents: they’re people […]