Every December, I love to do a year-end assessment of my life and plan for the new year ahead. In the past, that’s meant looking at some metrics and reflecting on how I feel. If I hit a certain number in revenue — “it was a good year” — keep going. If I was feeling exhausted — “it was a busy year” — so I better ease up.
Happy new year! 2024 saw Southpaw Insights get to a whole new level with some amazing clients, hard-hitting projects, and fantastic accomplishments.
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Our latest study explored the pros and cons of different AI tools.
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At Southpaw Insights, we partner with clients to uncover what drives their target audiences. But this time, we turned the mirror around to get a rich understanding of insights professionals themselves.
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