Our very own Quiana Cooper Jarrett, the research director extraordinaire, has whipped up something special to demystify the world of omnibus surveys.

In this video, Quiana breaks down the nitty-gritty of omnibus surveys—a handy research tool for gathering quantitative data in a cost-effective and timely manner. And let’s be real, who doesn’t love a good shortcut, especially when it comes to research?

So, how does it all work? Quiana explains that an omnibus survey pulls together questions from various clients into one comprehensive survey that goes out weekly to 1000 US adults. And the best part? The survey already includes demographic questions, ensuring that the sample is nationally representative according to census data. Talk about efficiency!

But here’s where it gets really cool. Since the questions are pooled together, the expenses are also split among clients, saving them on the higher cost of a custom survey. It’s a win-win situation—clients get precise data without breaking the bank.

Typically, clients include 5 to 7 questions in the survey, which is fielded over about three days. And get this—results are delivered complete with demographic breakouts as soon as three days after fielding. Now that’s what we call speedy service!

So, if you’re looking to get your finger on the pulse of what’s happening with Americans right now and gain insights for your next move, an omnibus survey might just be the perfect fit for you. Reach out to us to learn more and see if an omnibus survey is right for your research needs.

In the meantime, a big round of applause to Quiana for her fantastic breakdown of omnibus surveys. She’s making research fun, accessible, and oh-so-effective. Cheers to unlocking insights and making informed decisions with Southpaw Insights! 🎉