Perspectives
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Featured Perspectives

Explore new points of view—from practical tips to thought provoking discussions.
- Insights, Perspectives

Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
- Featured

Featured Case Study: Building Empathy with Consumers
- Insights, Perspectives

Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
- Featured

Featured Case Study: Building Empathy with Consumers
- Perspectives

Southpaw’s 2024 Wrapped
- Insights

Southpaw vs. AI: A Qualitative Analysis Showdown
- Insights

Inside the World of Insights Professionals: Challenges, Roles, and Relationships
- Press

More awareness, high support for abortion services in Massachusetts
- Insights

The Reality of Surveying Your Own List: Lessons from a Nonprofit Client
- Insights

The 3 Cs of Innovation: Focus for the Fuzzy Front End
The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively…
- Featured

DEI Podcast Episode 4: Southpaw Insights – Diversity in the Work Space
This podcast episode, hosted by Melissa Ethers for the Insights Association North Atlantic chapter, focuses on diversity, equity, and inclusion (DEI) within the insights community, particularly addressing gender and gender identity. Guests Jessica Broome and Hannah Kaplan, from Southpaw Insights,…
- Insights

Community-Engaged Tips for Collaborating with Hard-to-Reach Audiences
At its core, research is about giving all kinds of people the opportunity to have their experiences heard. But in practice, some groups of people are easier to talk to than others. Many groups are considered “hard to reach” because…
- Insights

It Takes Two to Tango: Five Tips for Getting the Most from Insights Supplier Partnerships
At the Quirk’s event last year, Jessica shared the stage with a longtime Southpaw Insights client, Tiana Badillo from Macy’s, to talk about what’s made their 5+ year partnership work. Most insights teams have had “flings” with a number of…
- Perspectives

2023: Southpaw’s Year in Review
As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!
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