The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively…

At its core, research is about giving all kinds of people the opportunity to have their experiences heard. But in practice, some groups of people are easier to talk to than others. Many groups are considered “hard to reach” because…

At the Quirk’s event last year, Jessica shared the stage with a longtime Southpaw Insights client, Tiana Badillo from Macy’s, to talk about what’s made their 5+ year partnership work. Most insights teams have had “flings” with a number of…

How can a survey of 1000 people accurately reflect the sentiments of an entire nation? It’s a question we’ve studied extensively, and we’ve found a simple yet profound way to explain this concept—one that involves a humble yet beloved Thanksgiving…

Combining qualitative and quantitative research is a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. Quantitative research forms the backbone of our work, enabling us to survey large sample sizes…